Clickbank usability and ebook sales

Clickbank is the affiliate sales channel for Mary Moir’s new Yemanya Coaching “Get Your Life Back” eBook. The objective is to offer Mary’s downloadable PDF to as many affiliates as possible to allow them to promote this fabulous eBook to the Internet public. The presumption is that – once a prospective customer clicks the “buy now” button –  ClickBank makes it easy for the person to buy the book. But, does ClickBank make it easy to buy?

Research shows that usability issues with a payment interface will deter sales. This is exactly what happens with Mary’s ClickBank payment form. The form frustrates the user and most likely will cause a potential customer to simply go away before even getting through the purchase.

See video below.

We hope that ClickBank will resolve this issue as soon as possible, as Mary has paid ClickBank to list her product. This usability issue is certainly a deterrent to the sales of her eBook.

ClickBank, please step up to the plate on this one.

[ video also syndicated here: http://blip.tv/file/2796132 ]



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